Solution Architect and technical lead for the Mercedes-Benz Financial Services "Notifications" platform which sends correspondence to customers by way of Salesforce Marketing Cloud (SFMC) in a manner which honors their communication preferences.
Hands-on experience in design and development of data, configuration and integration solutions on the SFMC platform. Led architecture/design discussions around the SFMC environment with Enterprise Architecture organization. Led cloud risk assessment of SFMC technology stack to identify risks and recommend/implement risk mitigation measures.
Firm expertise in core SFMC concepts such as creating Data Extensions, developing Content Builder templates and emails, and creating Triggered Send definitions. Skilled in various data extraction/manipulation techniques such as select, filter, merge-purge, joins, etc. Proficient in Automation Studio automations.
Established a queued, gateway web service interface using SFMC REST APIs to expose SFMC email and SMS text messaging capabilities to legacy systems. Integrated Microsoft Excel with SFMC REST APIs using VBA to post Triggered Send requests, obtain delivery status, and perform email address validations.
Successfully used reporting capabilities to tune email content and delivery send times resulting in improved “call to action” click through rates.
SFMC Subject Matter Expert. Administrator of user logins, roles, access rights, FTP access, sender/delivery profiles, and content approvals. Reviewer of SFMC Release Updates to continually shape best practices to ensure smooth updates to the platform.
Defined end-to-end project infrastructure solutions for Ally Financial. Responsibilities included: determining business wants and needs; determining system Functional and Non-Functional Requirements; defining technical solutions aligned with Ally's operational model and IT standards; creating and validating estimates; authoring Technical Solution Definition documents to communicate said solutions, their technology, and the organizational responsibilities required to implement them; conducting technical reviews of requirements and solution architecture; participating in Ally's technical governance reviews; and performing technical risk management to assess technical risk and develop mitigation strategies.